mayochup 

It is pretty simple, really … Heinz distracts the internet with Mayochup to promote the launch of its new mayonnaise. We launched Heinz’s new Mayonnaise with a single tweet that challenged customers to share their thoughts on the combination of ketchup and mayonnaise - because, if we care about nothing else, Americans are VERY opinionated about food combinations. And, as we suspected, people lost their minds, creating billions of impressions for the new mayonnaise and launching Mayochup as a new product.

Agency:
VMLY&R
Team:
Mariana Costa, Creative Director
Jenna Nussbaum, Copywriter
Katie Gerdes, Art Director
Marissa Rhines, Copywriter